Necessity is the mother of invention- perhaps that is why mothers make great inventors. In any case, that is how ‘earth, mom and baby’ was created, and from that all of our products. As a mom, I was looking for products that would make my life easier, and keep my baby happier, without having a huge negative impact on the environment. I wasn’t finding the products that I wanted, and instead had to turn to the one person in my life that knew mothers and babies better than anyone, and who could make absolutely anything: my mother.
The name Noreen Walker may sound familiar to many; a registered midwife, she has been a champion of birth rights for women in Canada for over 30 years. So who better to start a new business with than a mother and grandmother who has welcomed over 3000 babies into the world, and who has changed thousands upon thousands of diapers?
At “Earth, mom and baby,” we strive to create products for the modern family: quality, affordable, eco-friendly items that moms need and babies love. All of our items were designed in-house, and tested on our own children.
But that isn’t all. In order to expand our business, I had to step up production beyond what I could sew myself while my daughter was napping. It was obvious we needed to outsource, but how? Before we could decide on suppliers, we outlined our criteria. We wanted to find companies that were eco-conscious and socially responsible, all while giving us great savings that we could pass onto our savvy customers. But how could I, a work-from-home mom, find these companies and make sure they weren’t just paying me lip service? I needed to see for myself.
So, with my still nursing one-year-old in toe, we went overseas to find the perfect supplier. I think we did.
We found a mill and factory that is owned and run by a woman, a ‘mompreneur’ in her own right, whose priorities and ideals for doing business closely match my own. On the social responsibility front, this supplier exceeded my expectations: her factory is bright and clean, the employees happy and cared for. Free daycare is provided for the children of the women, and housing is provided at little cost for single or divorced female employees and their families. On the eco-conscious front, this company is years ahead of the competition- utilizing and promoting eco-friendly materials, running its own sorting station in its area for recyclables, and even installing solar panels to provide power for the sewing machines. All of this, while still offering prices comparable or better than its competitors. We are thrilled to have found it, and to support this company. And we are even more thrilled to pass the savings onto you- and the planet.
